Product Design Lead
بهداد مرسلپور
معرفی‌نامه
طراح تجربه کاربر و گاهی مدیر محصول با ۱۲ سال تجربه تو ساختن محصولاتی که کاربرا عاشقشون می‌شن. هدایت یکی از تیم‌های طراحی تو نوبیتکس برای بازطراحی ویژگی‌های صرافی ارز دیجیتال، مثل پروژه همستر کامبت که ۱۳۸,۰۰۰ نفر تو یه روز ثبت‌نام کردن. طراحی پلتفرم‌های مختلف تو کافه بازار برای میلیون‌ها کاربر، با تمرکز روی تجربه‌های ساده و جذاب. و عاشق ساده کردن پیچیدگی‌ها، همکاری تیمی، و خلق راه‌حل‌های خلاقانه برای چالش‌های تجربه کاربر.
تجربیات کاری
Senior Product Designer
Cafe Bazaar
۱۴۰۱ فروردین - ۱۴۰۲ اسفند
• Conceived and developed a platform facilitating the interaction between celebrities and their fans that brought in 10,000 dollars per 3 months in revenue. • Operated on the design and implementation of a new Payment as a Service platform used by nearly 18000 companies today. • Boosted the success rate of purchases in the payment gateway to 65% by improving usability based on the usability heuristic evaluation. • Begun a new panel for 18,000 companies to subscribe to and use the payment methods for the system.
Senior Product Designer
Nobitex
۱۴۰۲ فروردین - ۱۴۰۲ اسفند
• Forged an intuitive design system for a 10-person design team, leading to a significant increase in effectiveness and streamlined workflows. • Guided the design team, crafting a comprehensive roadmap for product redesign and implementing UX tools. Resulted in heightened productivity and accelerated design processes. • Restructured a decentralized cryptocurrency exchange platform that catered to a staggering 20000 user base. • Designed a social trading platform for cryptocurrencies, empowering 5000+ expert traders to share insights. Facilitated access for nearly 5 million users to leverage valuable cryptocurrency knowledge.
Product Design Lead
Nobitex
۱۴۰۳ فروردین - Present
• Spearheaded the User Engagement design tribe, managing a team of 3 product designers and 1 graphic designer, effectively prioritizing and redesigning key features in collaboration with product heads and PMs. • Revamped the two-factor authentication process, resulting in an 80% reduction in related support tickets and significantly improving user experience. • Conceptualized and implemented an innovative redesign of fiat and crypto deposit/withdraw features, increasing the average conversion rate by over 45%. • Established and executed quarterly OKRs and feature roadmaps, achieving 100% completion rate across all quarters, enhancing team focus and productivity. • Orchestrated the design response for the high-pressure listing of Hamster Combat token, managing the team to handle user errors, creating an effective tour guide, and improving FAQs, resulting in a record-breaking 138,000 signups in one day with 80% successful trades. • Fostered strong cross-functional collaboration with product, marketing, and support teams to anticipate and address user issues, leading to a 30% increase in user satisfaction scores and a 25% reduction in customer churn rate.