ریحانه اسدی

معرفی‌نامه

Customer Experience, Design, and Product Strategy Leader with over 10 years of experience optimizing customer journeys, driving business growth, and leading and scaling high-performing experience and design teams. Skilled in UX, CX, and design strategy, team leadership, team coaching, and cross-functional collaboration, I have successfully scaled UX and design operations, developed scalable design systems, and mentored teams to drive innovation and customer-first solutions. My ability to manage and execute on both strategic vision and tactical execution has led to the successful delivery of seamless digital and physical customer experiences. As Head of Experience at Tapsi Superapp, I led the customer experience and design, and integration of a superapp, aligning multiple services and ventures under a CX and UX strategy, resulting in improved customer retention, satisfaction, and revenue. Previously, as UXR Chapter Lead at Digikala, I collaborated closely with C-level product leadership and led a team of UX and design people across four tribes, collaborating with over 100 stakeholders to enhance service delivery for millions of customers and hundreds of sellers. By analyzing customer behavior and operational KPIs, I implemented data-driven strategies that elevated customer metrics and aligned customer needs with business goals, product metrics. Recognized for building customer-first and design cultures, mentoring teams, and driving cross-departmental collaboration, I excel at turning customer insights into actionable solutions that contribute to business success. With a passion for continuous improvement and a strategic focus on service excellence, I am committed to enhancing customer experiences across all touchpoints that align with business targets.